Email marketing is a powerful tool that adds an extra layer of digital strategy when it comes to getting in front of your existing and prospective clients. Although millions of people around the world are actively using social media to engage in conversation, email marketing is another method that industry-leading brands and companies around the world use to grow business, create turn-key marketing campaigns and deliver on promising leads.  

Here’s a guide to what email marketing is and how it can help your business.

What is email marketing?

Email marketing is the strategy of sending commercial emails to a list of contacts. With the consent of subscribers, they can receive emails from your company that inform them of your product/service, etc.

For long-term success with email marketing, there must be an intricate strategy to gain subscribers, communicate with them, respond to their inquiries or questions and sell what’s being offered to them. Oftentimes, many people will unsubscribe to brands that send clickbait, phishing, and glitchy content. So, it’s important to keep in mind the content must be informative, yet feel relatable. 

How can email marketing help my business?

There are a vast amount of ways email marketing can help your business:

• It provides high ROI (return on investment): According to data from Campaign Monitor, every $1 spent on email marketing generates an average of $38 in ROI.

• Helps gain and retain valuable customer relations: It can be personable – create long-lasting relationships with like-minded business individuals by creating educational, interactive emails with embedded videos and creative graphics. Email marketing also produces detailed insights so you can see which content generates more interest than others.

• It provides data and information: It can provide real-time data, such as who clicked on your link, which can make it easier to understand which digital marketing strategies are efficient for your business. In the long run, this can help you better understand the prospect customers you are targeting, their needs and best ways to market to them. 

• Improve sales: Promoting your business through email marketing gives your audience the chance to make a purchase right from their phone or laptop. In addition, it can boost referrals, upsell to current customers and even re-engage customers that have not purchased from you in a while.

Imagine having the power at your fingertips to drive in more business at a cost-effective rate. If you are interested in email marketing, please feel free to give us a call at 386-234-0233 or email us at shellie@macmediaservices.com.