Not long ago, the customer journey was relatively straightforward. A potential customer might see a newspaper advertisement, hear about a business from a friend, or

Many businesses stay busy with marketing but still struggle to see meaningful results. They post on social media, update their website occasionally, and run promotions

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As summer approaches, many businesses notice a shift in customer behavior. People are traveling more, spending time outdoors, and generally paying less attention to screens.

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When you work in the world of non-profits you are constantly planning for the next campaign ahead as a means to creating new fundraising opportunities,